Search Engine Optimization is a process where the Website quality is improved by taking certain actions to make the Website Rank higher. By improving the Website quality will help improve and increase Website Traffic. Search Engines are continuously ranking Websites based on their quality.
“Search Engine Optimization” has its own terms and abbreviations same as in any other specialized field. Today I will look at the terms SEO “SLUG” and the SEO “TAGS”. When creating Posts in WordPress you will be asked for the proper” Tags” or when creating Categories, to label your Posts, you will be asked to enter a Slug.
A SEO slug is a part or piece of the URL (*) that is used to find this specific Web page on the Website, and also serves to explain the content of this specific Web page, in an easy to read form. As an example of a slug lets look at the following URL page:
HTTP:\link2directcopy.com\test
the last part “test” is called the SLUG which refers to this specific Web page of the above Website.
The “Slug” is important for SEO because it explains to the bots the content of that specific page.
Note (*):
The URL is the Websites’ address of a Website. This is how you find the business you are looking for when searching.
Meta-Tags or “Tags” are snippets of text (pieces of information) that help make it easier for Search Engine Bots to find what your Website Content is all about; Title and Description. Information intended to both Search Engine and Website Visitors.
The information of the page is placed in the HTML of the document, and are placed in the “Head” section of your Web page document.
I have included screenshots of WordPress Admin for the relevant sections below.
Planning for proper SEO – a minimum of 8 aspects of SEO must be considered
S.E.O. or Search Engine Optimization is a process of choosing/selecting the most appropriate and targeted Keywords or Keywordphrases related to your site. To choose and ensure you have the right keywords will help ensure that your website will rank high by the Search Engines. To Rank High means that your website will show up in the first number of websites listed by the Search Engines at the completion of a SEARCH request.
Meaning when someone searches or enters specific key phrases, when searching, the initial returns listed may or may not list your website; all depends on how well your SEO is done. The choice of right Keywords is however not the only part of the SEO procedure. SEO is basically fine tuning the content of your website along with HTML, Meta tags etc. SEO also involves appropriate Link building processes.
SEO its not about Keywords only; we are looking for a number of actions or details added to your website content to – strengthen the website – and to obtain proper SEO.
To start, your websites Domain name (a good name), Metadata, Back-links, Intuitive, Strategy, Web Design, Marketing plan and HTML. To achieve this requires proper planning in advance, and as you go along work on improving your site SEO.
Search Engines are also called web-crawlers that like spiders Read and Analyze your Web Content to figure out your content, keywords etc. This Data Analysis is a continues process to determine the overall quality of your Website and Website level of SEO. This is done in order to Rank your Website among the other Websites. It is like various Websites competing against each other.
The Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. Some of these Search Engines have different Search Algorithms. Popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually.
Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main Search Engine Spiders to commence visiting and indexing the new site.
Search Engine Marketing and Promotion companies, will look at your Business Website design and suggest how SEO should be implemented and the corrections necessary. In fact there is always some recommendations that you have overlooked that may dramatically improve your Websites rank. Therefore keep your ears open to whatever suggestion is given (from anyone), no matter how simple it may seem, and be willing and open to make changes.
Raising your Web Search Engine Ranking will WILL increase your Website Traffic.
If you are unable to do your own Research to find and select the appropriate Keywords to improve your Website Ranking ranking, it would a good idea to hire a professional to assist with this.
SEO consultants will review your Website for improvements and do provide ongoing consultation, to report and monitor your website performance. Their recommendations for editing and improvements to keep your Website Traffic flow will follow and your Search Engine ranking will rise.
Normally a Search Engine Optimization Expert will work with the Web Designer to build an integrated plan from the start of the Design, so that all aspects of Design are considered and implemented from the beginning, however there will be those Do-it-yourselfers (like me), that want to build themselves and experiment. For those of us it will be a longer road, but eventually you’ll get there.
Remember Proper SEO is imperative for thesuccess of an Online Business.
